Thursday, August 22, 2013

ASA clamps down on misleading 'anti-ageing' claims - CosmeticsDesign-Europe.com

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ASA clamps down on misleading 'anti-ageing' claims
CosmeticsDesign-Europe.com
On taking into account the complaints and the brand's response to them, the Authority ruled that it considered consumers reading the ad would understand the claims to mean that if they used the product it would have an anti-ageing effect. "In addition ...



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